Tourism is a key sector for Africa’s economic prosperity. In 2018, tourism accounted for 8.1% of the continent’s GDP, contributing $194.2 billion to the economy. The industry, according to Jumia’s Hospitality report of 2019, grew by 5.6% in 2018 compared to a global rate of 3.9% annually. Top tourist destinations were Morocco and South Africa, with 10 million and 11 million yearly visitors respectively. Ethiopia’s improved infrastructure and relaxed Visa rules caused a 48.6% increase in revenue from tourism. In Kenya, Rwanda, and South Africa, positive government strategies have led to tourism development. Such include arranging of conferences, exhibitions, events, and meetings, to attract international businesses. As tourism booms, airlines are also making profits. The two most profitable air routes in Africa were Angola Airlines and South African airways. Even so, Africa’s tourism sector still has a lot of potential. Read more at African Business Magazine.
Dear D –
The continent has all the natural resources it needs to grow its tourism sector. To maximize gains from tourism, regional economies will have to tackle their untapped potential. Africa’s tourism sector can be even more successful if issues like health and hygiene concerns, unfavorable business environment, underdeveloped infrastructure, and low ICT readiness are addressed. Even though the tourism sector in Africa is price competitive, high taxes on tickets and pricey airport and hotel charges dilute this advantage. The tourism sector cannot tackle these challenges on its own. There is need for cooperation with all stakeholders including governments, the transport sector, public private agencies, and hotels. The tourism industry presents considerable reason why Africa needs structural and infrastructural developments now more than ever.